Lincoln BIG, city centre retailers, fashion designers and representatives from the world of hair and beauty, have been putting their heads together and hatching a plan to give Lincoln its first Fashion Week.

Initial conversations with managers at St Marks Shopping Centre and the Waterside Shopping Centre have helped to set the scene for a week-long event, which will be staged from Monday to Saturday, May 16 to 21.

This concept is already creating a buzz of excitement and it is hoped that this new event in the city’s calendar will become an annual affair.

All that is needed to make Lincoln Fashion Week happen – apart from a big helping of enthusiasm and plenty of hard work – is for Lincoln BIG to “sign-up” sufficient sponsors – by January 31.

For more information and to get involved, please contact Michael Armstrong at Lincoln BIG on (01522) 545233 or email: Michael.Armstrong@ lincolnbig.co.uk.

Michael Armstrong and St Marks Shopping Centre Manager Val Johnson went on a fact-finding visit to the Hull BID (Business Improvement District) which runs a similar event every year, which has proved very very successful.

“This idea has come about as a result of suggestions from our retail levy payers, who form a major part of Lincoln BIG’s membership base.

“The event also hopes to highlight the educational opportunities available in the city from high end fashion and costume design, career training in retail, design and beauty, and for people to realise the University of Lincoln runs unique courses in the country.”

Val Johnson said: “Chantelle Henderson from the Waterside Shopping Centre and I had been discussing the success of the Lincoln Barons’ Charter Trail.

“We thought it would be a good idea to start a fashion week, run on a more commercial basis, rather than tourism angle, and showcasing what Lincoln has to offer in this field and also making the event city-wide.

“The aim was to make it as inclusive as possible and to include aspects, such as hairdressing, beauty and nails. From the retail point of view, we are hoping to get as many businesses, both independent and national, involved.”

Waterside Shopping Centre Marketing Coordinator Chantelle Henderson said: “As a fashion-led shopping Centre, with fantastic retailers such as Next, Top Shop, New Look and H&M, we are really pleased to be involved in the planning of Lincoln Fashion Week 2016.

“It’s going to be an amazing week and we’ve already had lots of interest from retailers wanting to get involved.

“We’re busy planning a range of events to showcase the extensive fashion offering at the Waterside and will be holding several free activities in the Centre during the week”

Victoria Bellandini is BA Fashion Programme Leader and Senior Lecturer of the College of Arts at the University of Lincoln.

“We are offering between 10 and 15 Fashion Student Outfits and millinery pieces, to be displayed in inside locations around the city, which might ultimately form a fashion trail. Overall, Lincoln Fashion Week will feature four pop-up events leading up to a grand fashion show on Friday, May 20, 2016. This event will take place in St Swithin’s Church in St Swithin’s Square and will feature retail promotions, including discounts for people who attend.”

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