Marks & Spencer have put their customers first by listening to their wants and needs. You asked for denim jeans that flatter your figure and M&S have delivered.

The team at Lincoln Fashion Week have met with Marks & Spencer this week to discuss the exciting re-launch of their denim range. The next two weeks you can expect to see M&S staff proudly wearing their denim range.

At M&S the customer is always the top priority, and today this has been proven as Marks & Spencer deliver their “new and improved fit” jeans. The Lincoln Fashion Week team were very impressed at the vast range of denim that was on offer. Starting in the men’s section, it was explained that a variety of jeans have been re-designed to focus on “jeans with stretch”.

An impressive display wall of jeans were piled perfectly, proudly boasting of an notable variety of jeans. From slim fit to taper fit and regular fit to skinny, there is much to choose from. At a a starting price of £22.50 you would be crazy not to go and have a look.

In the ladies section, it was explained that the new and improved fit focused on lifting and sculpting a woman’s figure. With prices ranging from £15 to £35, there are four new improved styles to choose from; Ivy Skinny, Lily Slim, Sienna Straight and Super Skinny.

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The jeans were modeled on the mannequins throughout the store and in the shop windows, which is forward facing onto Lincoln’s High Street.

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Marks & Spencer are aiming to be the leading retailer in denim and with fantastic ranges like what we’ve seen today, we can’t argue why they shouldn’t be.

Head down to Lincoln’s High Street to pick up your own pair of denims from Marks & Spencer.